Welcome to Safoor International, the home of three innovative and trusted brands in the market: Saga, Roja, and Clean Day. We provide high-quality products that make everyday life easier and more enjoyable. With Saga, we offer a wide range of detergent powders, dishwash bars, and dishwash liquids that are tough on stains yet gentle on clothes and hands. Our products are available in various sizes to meet the diverse needs of our customers, and we are proud to offer them at a price that is pocket friendly.
Clean Day is the most premium brand available in Pakistan. Our unique technology is exclusive to us and cannot be found anywhere else in the country. We take pride in our innovative approach to detergent manufacturing, which has allowed us to create a product that is unmatched in quality and performance. When you choose Clean Day, you are choosing a product that is truly one-of-a-kind.
With Roja, we bring you the best of beauty and skincare. Our signature product, Roja Beauty Cream, is a must-have for anyone who wants to look and feel their best. Our cream is made with natural ingredients and is designed to nourish, hydrate, and rejuvenate your skin.
At Safoor International, we are committed to excellence in everything we do. We believe in continuous improvement and are always looking for ways to innovate and grow, while keeping our prices affordable for our customers. Join us on this journey of discovery and experience the best that life has to offer!
Safoor international to become an iconic chemical organization with our products used in every house, every day across the world.
Safoor International was founded in 2013 by our CEO Mr. Umer Lone, a visionary entrepreneur with a passion for creating high-quality household and cosmetic products. Our CEO completed his master's degree from U.k before returning to Pakistan to join his family's business in military uniforms and embroidery. However, he soon realized that his true calling was in the chemical industry, and he began working with top chemical engineers and industry leaders to gain the skills and knowledge he needed to establish his own company.
With Umer Lone’s tireless work ethic and dedication to innovation, Safoor International quickly became one of the top household product companies in Pakistan. Despite facing numerous challenges and obstacles along the way, Umer remained committed to his vision of creating affordable, effective products that would improve people's daily lives. Today, Safoor International continues to grow and evolve, driven by the same spirit of innovation and dedication that Umer instilled in the company from the very beginning.